News | Stratsys

From Junior Consultant to CEO - and visiting all of Sweden's municipalities along the way

Written by Clara Westman | May 16, 2024 10:30:00 PM

On March 13, Fredrik Demling took over as the new CEO of Stratsys, after Henrik Lepasoon, who together with Magnus Pernvik founded Stratsys 23 years ago. Fredrik has been with the company since 2011 in a number of different roles.


The change of CEO has been carefully planned and the founders, Henrik Lepasoon and Magnus Pernvik, are now handing over responsibility for the daily work at Stratsys. They will instead provide their expertise and contribute to the strategy going forward as board members.

Fredrik Demling started his career at Stratsys as a Junior Consultant in 2011. Over the years, he has held a variety of positions within the company, which has given him a broad understanding of both customer needs and the company's operations. With his broad experience and strong focus on creating value for our customers, Fredrik is now taking on the role of CEO at an exciting time for Stratsys.

What do you take with you from your first years as a Junior Consultant at Stratsys?

Personally, I take with me fantastic years of hard work where I, usually in the company of colleagues, traveled around Sweden to inspire mainly municipalities and regions. I really had the opportunity to get to grips with the challenges of the public sector and see how our products could make a real difference, and I got to see Sweden in the process! I am proud to have visited every single municipality north of Stockholm, and the vast majority west and south too! Seeing Sweden this way and meeting tons of interesting people was truly one of the highlights that I will always remember.

What are you most looking forward to in your new role?

I look forward to continuing the fantastic journey Stratsys has started and accelerating further. With the help of our fantastic employees and committed customers, we will continue to develop our offer for a more efficient workday and continuous improvements. And as always at Stratsys, have fun along the way. It's motivating to see what value our customers get, by solving several difficult challenges in one and the same platform.

What has been your driving force to stay at Stratsys for 12 years, when many in today's working life look at career development as a reason to change jobs?

With Stratsys' great development journey, it has been a great place for career development. An innovative, cutting-edge company that is responsive to both customers and employees and has clearly demonstrated the importance and appreciation of its people. That combination has meant that Stratsys has been responsive to new opportunities and then it has been up to me and my colleagues to earn them!

What do you think is the best thing about working at Stratsys?

Stratsys is a great place to work, where we work hard together and develop both individually but above all as a team. We put a lot of heart into what we do and care about our customers, the company and each other. We always have the ambition that we should have fun on the journey and that we must dare to win!

Do you have any super skills that not many people know about?

I am still good at skateboarding, sharp at keeping my wardrobe color-coded and I'm a wizard at tying a bow tie. A trace from all the festivities in Lund, but a superskill that too rarely needs to be entertained nowadays!

What's always in your fridge?

Sparkling water, everything else I can live without. There's always candy in the pantry, at the beginning of the evening...

How do you recharge your batteries?

Spending time with my wife Mikaela and my children Vilhelm and Fabian (who also take a lot of energy). I try to keep up with fitness sports and both consume and try all kinds of sports, preferably with friends and with a follow-up dinner! I also try to do a little carpentry between the laps and the occasional music loop with the guitar. I have many interests!